Reaching Latinos and Hispanics with Search Engine Marketing


Staffed with 100% bilingual SEM experts, The SEM Expert specializes in helping US and global companies reach the large and rapidly growing latino market online. Your one-stop shop to reaching latinos, we can take care of everything:
* Spanish-language domain registration
* Website and multimedia translation to/from any language, including technical translations
* Search engine optimization to make your site search engine friendly and improve your natural search positions
* Set-up and ongoing optimization of English- and Spanish-language search engine marketing campaigns
* Brand and messaging testing
* Comparative study of your brand power versus competitive brands

Online penetration among Hispanics has grown rapidly over the last several years. There are now more than 16 million Hispanics online: 55% of the total U.S. Hispanic population. Of those 16 million, 77% have access to broadband. The AOL Latino 2006 Hispanic Cyberstudy, conducted by Synovate's Diversity Group, shows that more than two-thirds (68%) of online Hispanics consider the Internet to be the best source in making final brand decisions, making it the most relevant medium for marketers.

Additionally, the study proves that latinos consume the Internet in different ways. Nearly 40% of acculturated online Hispanics find Spanish content appealing.

More facts about Latinos on the Web:

- More than three quarters of the online Hispanic population (77%) use the Internet to learn about brands of products (vs. 59% in 2004).

- Seventy-five percent (75%) of online Hispanics use the Internet to learn about brand features or benefits (vs. 61% in 2004).

- Seventy-two percent (72%) of online Hispanics use the Internet to compare prices of products (vs. 59% in 2004).

- Recent surveys (such as the Roper Cyberstudy released in early July 2005) indicate that U.S. Hispanics are the fastest growing online ethnic segment.



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